Save the Dates!

License to Steal:

National Wine Marketing Conference
April 13-15, 2010
Geneva-on-the-Lake, Ohio 44041

Three full days where the best minds in American wine, tourism and economic development meet to learn, share, exchange and 'steal' from one another's successes.

The event will open with a very special tasting conducted by Georg Riedel who will illustrate how his spectacular glassware complements wines produced in our region. Attendees will take home complementary Riedel glasses.

A featured presentation on Content Marketing by internationally noted author and blogger Joe Pulizzi will be the highlight on Wednesday. His presentation is sponsored by the Ohio Grape Industries Committee offering ‘Ohio Wines, Love at First Sip.’

License to Steal Agenda
[some times and topics may be subject to change]

Tuesday, April 13

Trade show set up anytime during day in halls
State display tables in conference room[s]

Registration beginning at 8 a.m.

9:30 a.m.: Meet and Greet

10:00a.m. – 11:30 a.m.: Opening session featuring a tasting of Norton, Riesling, Chardonnay and Cabernet Franc conducted by Georg Riedel, from the famed German glassware family.

11:30 a.m. – 12:00p.m.: First 'Steal’ Session – each of the 7 sponsoring states will one 5 to 7 minute overview ‘new and great idea’ – this will illustrate how the rest of the ‘steal’ sessions will work

12:00 p.m. - 1:15 p.m.: Informal Lunch and networking

1:15 p.m. - 1:45 p.m.: Concurrent session: Second ‘Steal’ session: Two themes: Ideas that we have never done before and how it worked [ or didn’t] and brand new things we are working on or just tried

1:15 p.m. - 1:45 p.m.: Concurrent session: Introduction to Social Networking by Karen Malone Wright of Odyssey Communications

1:45 p.m. - 2:30 p.m.: Libation Vacations: Pennsylvania’s foray into the world of the Bloggesphere to develop interest in wine and culinary tourism. Jennifer Eckinger Pennsylvania Wine Association Director.

125 p.m.: Keynoter Ron Cates, Director of New Market Development, Constant Contact will discuss using e communications to build business

3:15 p.m. - 3:25 p.m.: Break

3:25 p.m. - 4:15 p.m.: Maximizing your Marketing ROI” very specific things at no-cost/low cost utilizing Google analytic’s, SEO, publicity stunts etc. Danene Beedle and Eric Karlovic of the Missouri Grape and Wine Board.

4:15 p.m.-5:30 p.m.: Session One of Meet the Editor – with representatives of the free lance community: Yvonne Horn contributor to Quarterly Wine Review, Laura Taxel, contributor to Continental Magazine and Jenny Pavlesek contributor to Wine Spectator and Ohio Magazine.

7:00 – 9:00: Grazing reception and no host wine tasting – by regions and states -- each attendee/organization to bring up to 3 bottles to share

Wednesday April 14

Begin silent auction – bargains galore – plan to bring a checkbook to save on advertising, tasting room supplies, lots and lots more

Open trade show – focusing on tasting rooms and marketing opportunities

8:00 a.m. – 9:00 a.m.: Continental Breakfast

9:00 a.m. – 10:00 a.m.: Third ‘Steal’ session: Best practices panel: festivals, trails, special events – moderated by Donniella Winchell – each attendee is asked to bring something to share and offer for ‘theft’ – suggestions can range from minutia to large scale opportunities

10:00 a.m. - 10:45 a.m.: Keynoter: Joe Pulizzi, author of Get Content Get Customers and author of the Junta42 marketing blog

10:45 a.m. – 11:00 a.m.: Break

11:00 a.m. – 11:30 a.m.: Secret Shopper program: Patty Held, nationally respected wine consultant and Donniella Winchell on Ohio’s new program

11:30 a.m. – 12:00 p.m.: Idaho’s new wine and food incubator project:: Jim Toomey is director of the University of Idaho’ new and dynamic Business & Technology Incubator

12:00 p.m. - 1:15 p.m.: Light Lunch and networking

1:30 p.m. – 2:15 p.m.: More on Social Networking – Step Two: Karen Malone Wright

2:15 p.m. – 2:45 p.m.: Slow Food movement, Locavores and more – Lisa Smiley, Minnesota Wine Consultant, Trevor Clatterbuck, Fresh Foods Market, Cleveland as well as a group discussion on the role of Farmers’ Markets and wine sales

2:45 p.m.- 3:30 p.m.: Putting ‘heads in beds’: working with our local visitors bureaus and lodgers to create multi day visits to Wine Country

3:30 p.m. - 3:45 Break

3:45 p.m. – 5:10 p.m.: Media Round Table TWO -- Bloggers and traditional media panel: Mark Fisher, Dayton Daily News, Pennsylvania representative representing Libation Vacations, Illinois Winery blogger, Christine Heller and Barbara Morrow of Midwest Living, and Vines and Richard Leahy of Vineyard and Winery Management

End of trade show

7:00 p.m.: Banquet and informal tasting – followed by live auction of higher priced items from the silent auction

Thursday April 15

8:00 a.m. Continental Breakfast and silent auction pay out
9:00 a.m. - 9:50 a.m.: Give them the Pickle – a hilarious customer service training program

10:10 a.m. - 11:00 a.m.: Andy Uhlig, Director of Business Development, ITI Marketing: the latest strategies and opportunities in Mobile Marketing

11:00 a.m. – 11:45 a.m.: The latest trends in web design by studioth!nk, one of the region’s most creative design and communication studios

11:45 a.m. - 12:00 p.m.: Wrap up and planning for 2011

Featured presenters for 2010

1] Joe Pulizzi, author of Get Content – Get Customers: Turn Prospects into Buyers with Content Marketing and of the powerful and nationally acclaimed marketing blog, Junta 42 will be a keynoter. The book is awarded four and a half of 5 stars by Amazon. Comments from Amazon reviews: Finally, a book that explains how I can put content marketing to work -- Must Reading for Everybody in Marketing. His blog is followed by decision makers in some the biggest marketing firms in the country. Joe Pulizzi’s presentation is sponsored by the Ohio Grape Industries Program.

2] Georg Riedel, of the famed European family the produces the glassware which serves as the standard for excellence across the world, will open the conference with a very special tasting of wines from the coordinating states. These will include selections of regional chardonnay, Riesling, cabernet franc and Norton wines – all poured into Riedel glass designed to showcase the best attributes of each of those wines. Attendees will receive complementary samples of his glassware.

3] Ron Cates, Director of New Market Development from Constant Contact, the country’s leading e marketing service. Their program offers users, from the most sophisticated to the least experienced e mail marketing, on line surveys, live webinars and event marketing services that are user friendly and eminently affordable.

4] Karen Malone Wright of Odyssey Communications is returning to conduct two sessions on Social Networking: one for newbees to the format and an advanced session to offer more seasoned SN aficionados new ideas and perspectives to help them better use these techy tools.

5] Andy Uhlig, ITI Marketing will present a program on Mobile Marketing using smart phones, an overview of the technology and the opportunities it will present.

6] A follow-up to the 2009 customer service track will feature an interactive program based on the ‘Give them the Pickle’ training program. This will be conducted by an HR specialist affiliated with Kent State University. And to continue the theme, Patti Held, Winery Consultant from Missouri is coming in to talk about Secret Shopping.
In addition the following will be sharing their perspectives on two afternoon panels: Mark Fisher Blogger, wine writer for the Dayton Daily and contributor to Wine Spectator, Laura Taxel, freelancer and contributor to Continental Airlines Magazine, Yvonne Horn of WineryWeddings.com and contributor to Quarterly Wine Review, Michelle Venorsky, author of ‘Cleveland Foodie,’ and Jenny Pavlasek, contributor to numerous national food publications as well as to Wine Spectator.

Beyond the guest speakers, and in the tradition established by Robin Hood and Jesse James many eons ago: each participating state will be presenting their best and brightest ideas to share, dissect and ‘steal.’ Additional speakers and topics will be added as confirmations are received.


License to Steal: National Wine Marketing Conference is for the marketing decision makers, owners, frontline hospitality staff, event planners, general managers, management teams, festival managers, special event planners, board members, state travel professionals, regional convention and visitors' bureau members, hoteliers, restaurants, local bed & breakfasts, transportation services, and regional attractions that wish to build stronger relationships with their area wineries, advertising firms, suppliers of 'winery' goods and services, media, and elected/appointed officials who have a significant 'wine' presence within their district or region.

License to Steal: National Wine Marketing Conference is presented by wine marketing programs in Illinois, Indiana, Michigan, Missouri, New York, Ohio and Pennsylvania. For more information please visit www.NationalWineMarketing.com or contact Donniella Winchell, Executive Director of the Ohio Wine Producers Association, dwinchell@OhioWines.org or 800.227.6972.