LTS New York Speakers 

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Kathy Kelley

Kathy Kelley is a Professor of Horticultural Marketing and Business Management at The Pennsylvania State University. She teaches a Retail Horticultural Business Management course and her research interests include studying consumers’ wine consumption and purchasing attitudes and behaviors, wine tourism and what encourages tasting room visits, and related. She also has extension responsibilities that include developing business and marketing educational programs for wine brands and winery tasting rooms.


Scott Kolbe

Scott Kolbe is an adviser to the craft beverage industry, empowering owners and managers to grow
sales using high performance brand marketing. His passion for craft is contagious, having worked in wine, spirits and beer both on the communication and production sides (including time as an Assistant Brewer!). Learn best practices for standing out in a crowded market using digital, social, public relations, events and storytelling channels. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!


Jeffrey Ryznar

Jeffrey Ryznar is a marketer, speaker and digital guru known for his engaging and proven approaches to empowering brands to embrace the possibilities of what marketing plans and customized branding solutions can do for local, national and global levels for over 15 years. He the founder and current President of 898 Marketing.


Scott Scarfone

Scott serves as a practice builder with Kimley-Horn – national planning, design, and engineering firm with 90 offices nationally. He is a registered landscape architect in nine states and a certified professional horticulturist. In practice for 28 years, Scott has a broad range of experience ranging from large-scale planning and urban design to development of site-specific landscape design solutions. His clients have included wineries, botanical gardens, parks, academic and healthcare institutions, corporations, and cities and municipalities.

Scott writes and teaches prolifically on various aspects of landscape architecture and related topics. He researched and wrote the content for his award-winning book, Professional Planting Design: An Architectural and Horticultural Approach for Creating Mixed Bed Plantings. A sought-after instructor, he has lectured at some of the nation’s most prestigious institutions, botanical gardens, and arboreta as well as at many professional societies’ national conferences.

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Simon Solis-Cohen

Simon Solis-Cohen founded Highway 29 Creative with the mission of democratizing digital marketing for the wine industry. He noticed that the industry was slow to adapt to the changes in the generational divide and many wine brands didn’t know where to even start.

His deep knowledge of the wine industry began in the tasting room at Grgich Hills Estate where he was first employed. Since then, he’s held multiple positions in the industry, including Wine Club Manager, Marketing Manager, and running DTC Sales.

Simon’s real-world success working in-house for premium family-owned wineries in Napa Valley, guides him as a digital strategy consultant. He assists wineries around the country in digital marketing, website design and development, social media, sales strategy, and business planning. When Simon and his agency’s team tackle projects, they always frame

the solution around sales. Simon believes that “effective marketing is about more than pretty pictures. Each campaign should have a clear call to action that pushes the customer to the next step of the sales funnel.”

Simon’s mantra is to always be looking towards the future. He pushes clients to assess the future of their brand — to envision who they want to be in five or ten years. The wine industry has never been more competitive, and Simon helps each of his clients boldly define and market their brand using smart, contemporary tactics.

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Donniella Winchell

Donniella Winchell is currently the Executive Director of the Ohio Wine Producers Association, and chair of their Vintage Ohio wine festival.

She chairs the WineAmerica State Advisory Committee and is active in Winegrape Growers of America, the Ohio Travel Association and is on a number of other state and national committees. She has contributed to several national wine publications, writes a regional weekly wine newspaper column, authors a marketing e-letter called Tuesday Tidbits,  speaks at numerous wine and tourism conferences. Winchell is a graduate of Allegheny College with a BA in history and taught in Ohio public schools before retiring to raise a family. She has been Executive Director of Ohio Wines for over 25 years.