LTS New York

Eastern Winery Exposition
Syracuse, New York
March 19-21, 2019


License to Steal (LTS) National Wine Marketing Conference New York will take place in conjunction with the Eastern Wine Exposition (EWE) in Syracuse, New York with two days of sessions dedicated to wine marketing issues and ideas PLUS a new full day workshop.

The workshop, entitled “Making Black Ink in a Red and White Wine Cellar,” is a new format for LTS in 2019 and is for those those looking to get into the business or those just getting started in a new venture.

As part of their registration package, LTS New York attendees also have access to the EWE trade show, networking events and ancillary events.


Program Overview & Schedule

Tuesday, March 19
LTS Preview Workshop
(Designed for those thinking about getting into the business and those who have recently opened.)                 

10:30     Welcome and introductions

10:45     Susan Evans, Director, Office of Industry and state Outreach  US Department, TTB presentation on licensing, applications, and label approvals

11:15     Handouts regarding choosing accountants, legal advice, and trademark protection

11:25     Keynoter: Tim Hanni, MW, Napa Wine Academy Part 1 Workshop: Getting Into the Wine Business - Wine Business Fundamentals

12:45     Lunch Michael Kaiser, Vice President, WineAmerica National issues update

1:30        Keynoter: Tim Hanni Part 2 More Business Fundamentals

2:50        Coffee Break

3:00        Keynoter: Mike Wangbickler, Balzac Communications: Creating lasting first impressions

3:30        Donniella Winchell | Establishing a dynamic tasting room program

4:00        Distribution beyond the tasting room: should it in your future?  -- winemaker panel  

4:30        State Association led round tables and/or handouts on various state regulations and contact information

5:00        Adjourn

Wednesday, March 20
LTS New York

8:15        Tom Montelione and Jeff 'SKI' Kinsey, Vertex Software  Voice marketing:  Alexa 'Skills':  Powerful new voice way to reach new audiences

9:00       Mario Mazza, Mazza Vineyards Taking advantage of collaboration with and among all craft beverages 

9:30       Keynoter: David Holder, Vice President, Tourism for JLL’s Hotel and Destination Development Group Differentiate or be Forgotten

10:15     Steal Session: Wine festivals from A to Z 

10:30     Coffee Break

10:45     Tim Hanni, MW Shaking up the Status Quo

11:30     Make a Wish Foundation Doing good to do good -- pairing with Charities for mutual benefit - speaker TBA

12:15     Lunch and visit the trade show

2:30      Michael Wangbickler, Balzac Communications Marketing and Public Relations workshop

3:15   Steal Session:  Bringing life back to tired programming -- new and fresh ideas for trails, wine and food pairing experiences, etc.

3:45      Mary Beth-Lee, Jobee, Inc Creating sponsorship relationships that meet their goals and satisfy some of your funding needs

4:15 Adjourn

Thursday, March 21
LTS New York

8:30        Crisis Communications:   Ways to manage the circumstances and come out the other end successfully: Handouts and power point based on the International Association of Amusement Parks Association

9:00        Donniella Winchell:  Collaborative partnerships:  Experiential programs

9:45        Steal session:  Best ideas in customer service and using hash tags effectively

10:30     Coffee Break

10:45     Tara Good, Vice President, WineAmerica :  Music licensing update

11:00     Developing effective Wine Clubs and Loyalty programs:  - a round table discussion led by Elizabeth Stamp, Lakewood Vineyards, Watkins Glen, NY

11:45     Lunch and the Trade Show

1:30        Gregg McConnell, Farm Credit East:  Best Practices for Financing your Winery 

2:15        Cynthia Bohn:  Federal Grants:  How we found and utilized six figures of grants over the last 20 years

3:00        Are you planning to pass your winery on to a family member?  Succession planning work sheet from David Marrison:  Ohio Cooperative Extension specialist, The Ohio State University

3:30        Scott Warren, Greater Binghamton Association of Realtors:   Getting your winery ready for sale

4:15        Adjourn

The Oncenter

800 South State St.
Syracuse, NY 13202



Visit Eastern Wine Exposition’s website to book your hotel. Reservations in the room blocks–at reduced show rates–will open the same day EWE registration opens in November. A link will be posted on EWE’s website at that time which will enable you to book your room at the show rate.